Imants Krezins - marketing & technology consultant

Imants Krezins - a marketing & technology consultant

Services

How Imants goes about delivering results

Typical clients

Status quo and incremental improvements are typically the rules of the game, but this only lasts for so long. After some time, changes need to be introduced which open new avenues of growth. Opportunities could be unlocked by better utilising existing data (or introducing new data), by streamlining operations (via better processes or automation) or by successfully delivering a critical project (such as the launch of a new website) etc. We work together by leveraging existing resources and, where needed, utilising external ones to deliver the results in the most effective and efficient way possible.

Investors and business accelerators

Due diligence is part of the investing process and auditing the state of digital marketing should not be left out. What is the set-up and strategy? How successful is it? How does it stack against the competition? All of these are important questions that should be answered before investing. Once an investment is made, the requirement is to maximise the chances of the company being successful. Here we can provide training, improve the talent pool by screening and interviewing the candidates, develop the decision-making process by better usage of data, upgrade the operational speed through automation or contribute regular strategic advice to make the most out of the resources invested.

Digital performance agencies

Sometimes as an agency, too much focus is placed on client delivery, resulting in missed product innovation and operations streamlining opportunities. It is the old 'why fix it if it is not broken' adage, but digital is moving at such a pace, that if one is not constantly working towards improvement, one is left behind. It is not always easy to see, but after a period of time when existing clients are leaving and new ones are increasingly harder to win, the realisation that a competitive edge is no longer in existence becomes clear. This is where we work together to identify points of maximum leverage to create value and capture it for shareholders.

Web development agencies

So often a web solution is developed, but only soon after the launch is it realised that it is unfit for the business objectives it had, meaning that a considerable rework is necessary. Some clients might pay for these 'improvements', but the smart ones will correctly attribute this to the 'bug-fixing' budget. As a result, margins will erode, causing a negative impact on the relationship with the client overall and minimising the likelihood of repeat business (and any new business through recommendations). This is where we work together, from the planning stage through to delivery, to ensure the end result achieves the intended target.

Data & analysis
Process automation
In-housing & outsourcing
Web asset migration
New function set-up
Channel integration
Training

Experience

Some of the companies Imants has had the pleasure of helping

Testimonials

Words from people that Imants has worked together with

Imants taught the Digital Marketing Course at General Assembly. I went to get the basics and fundamentals of digital marketing to apply some of the concepts back to the business I work for. What I got was much more, Imants has a vast array of experience which he was able to apply to most subjects and principles and really helped cement the learning with practical examples. Imants kept the classes fun and engaging with a good breadth of knowledge and experience across digital marketing. A professional, engaging and clever guy with a lot to offer.

Caroline Reynolds Customer Success Lead

He has a relentless interest in learning and applying new concepts to any deliverable, often researching and learning beyond agency materials and thinking. That coupled with his ability to distill complex topics into simple blocks through his presentation style and his highly personable nature make Imants a great asset to any team. His contribution was a key factor in our team being able to go above and beyond on a number of fast moving projects which were made up of a vast number of moving parts.

Caroline Reynolds Product Director, iProspect UK

Imants is entrepreneurial and smart. He knows his specialist area inside out and gets how to apply it to clients' businesses. When Imants hits obstacles he finds clever, commercial workarounds. He's also great with people. In this complex, tech world Imants stands out as being one of those rare individuals who has a very engaging and human way of simplifying things.

Simon Calvert Chief Strategy Officer, Gyro UK

Imants is a good all rounder who combines solid, technical SEO knowledge with a deep understanding of a wider marketing business. His superb IQ, commitment and maturity make him a truly outstanding team member and a fantastic asset to any digital business.

Dan Kalinski CEO, iProspect Canada

I found Imants to be a very professional and knowledgeable person to work with as he is ready to listen to ideas, provoke discussions and add strategic direction. Imants is very committed to his work and show a strong focus on both his personal and professional development.

Sandy Hubert General Manager, Coty

About

An overview of Imants's experience

Imants has spent more than eight years working in digital marketing agencies, gaining experience across numerous industries (including FMCG, luxury, automotive, energy, finance, travel, betting & gaming, apparel, publishing and IT). His learnings extend over different business models, the operations behind them, the various ways of successfully implementing multi-market & multi-brand campaigns and much more.

At Mindshare Worldwide (GroupM / WPP) and Reprise UK (Mediabrands / IPG) before that, he was in charge of the largest SEO accounts of the teams behind them. At iProspect UK (Dentsu Aegis Network), as Head of SEO, he was responsible for ensuring one of the largest SEO teams in the industry, with more than 80 professionals, delivered cutting-edge solutions and stood out as a thought-leader in the industry.

SEO is not just about rankings - it's about looking at the entire 'owned and earned' ecosystem. This extends to UX, CRO and utilising other platforms such as YouTube and Pinterest, as well as identifying ways to reach users on platforms that biddable channels struggle to reach or are simply not effective. It means identifying the whole consumer journey: beginning from the moment prospects may not be aware of a product throughout the experience and loyalty phase, and ensuring the brand has content to meet the needs at every step, irrespective of the medium. This approach of complete non-biddable landscape ownership is what has allowed Imants to deliver results far exceeding expectations.

Imants has also been spearheading the breaking down of individual media-channel silos. The most notable involves creating a methodology and a web-based application for SEO & PPC integration. Despite being operational for less than a year, this was shortlisted by the Drum Awards as the best SEO & PPC software of the year.

Digital marketing wouldn't exist without rapid advancements in technology and Imants has always had an interest in current trends - from learning to program in his teens, to coding dozens of websites, to managing large IT projects. Nowadays, Imants applies this knowledge not only when it comes to advising on client-facing solutions, but to operations, where by using the Python programming language he creates efficient solutions that enable businesses to do more, and in less time, through better use of data and automation.

It is not just about delivering great work for the clients, it is also helping the industry grow through sharing. Imants has been invited to participate on panels and give talks at Google, as well as local and international digital marketing conferences. He has delivered multiple 12-week courses on digital marketing at General Assembly, helping people with little or no marketing knowledge to bridge the gap and be able to create and deliver integrated marketing plans at the end of the course.

Now, Imants works with organisations that are serious about their marketing efforts, but require a management consultant with a diverse and hands-on digital marketing and technology experience to deliver the right strategic approach and, where needed, roll up their sleeves and implement the necessary changes. This all comes with one underlying goal – to deliver the best possible results in the shortest period of time.

Where client requirements exceed the competence or capacity of Imants, he leverages his extensive network of highly-experienced marketing and technology experts to achieve the task at hand.

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